What does SEO mean? SEO means search engine optimization. According to research, choosing the correct keywords for your content is always half the battle when it comes to attracting organic traffic to your website. By organic traffic we mean, the primary channel that inbound marketing strives to increase. While researching, I came across six easy steps to find the right keyword for search engine optimization.
In finding the right keyword for SEO success, we can use these six easy steps:
1. Start with keyword research
This tells us that every keyword related to the task starts with one necessary base or core activity, keyword research. Let’s get a quick refresher of what we mean by keyword so we don’t get stuck with the most crucial or practical details.
1a. What’s a keyword concerning SEO? Keywords are the words and phrases that searchers enter into search engines. For those searchers with a sizable marketing budget, it makes sense that you order an agency SEO to carry out your keyword research. Research prices that SEO precessional disallowed do keyword research day and out and have also bought expensive software licenses to gain more technical information. Some great tools used for conducting keyword research are; SEMRush, Ahrefs, and Majestic but, they can be costly. Searchers with a smaller budget could use a site such as UPWORK to get or find a freelance SEO specialist.
2. Think about search Intent. It is said that while doing your keyword search, it’s relevant to think of the search intent behind each question. Sometimes, SOEs divide keywords into different categories, with navigational, informational, and transactional keywords being the three typical examples. – What do we mean by Navigational, informational, and transactional keywords?
2a. A navigational Keyword is when a searcher uses Google or another search engine to get around a webpage. An example could be typing “Facebook” into Google to reach Facebook.com.
2b. An informational keyword includes a search user using google to find a primary or specific piece of information. And by finding that information, they might type “who owns Facebook.com” into google if they’ve never heard of Mark Zuckerberg.
2c. Lastly, a transactional or commercial keyword suggests that the searcher wants to make a purchase. A word like “buy” is a strong point out for commercial intent.
3. Plan Your Journey. Contemplate a typical journey that takes a promising customer from hearing about your products to making their pick up. Businesses that are many, especially the ones that sell high-ticket items, most people will not make a pick-up the very first time they hear about your website. They’d instead go through tons of stages, Such as Awareness, consideration, and decision. In marketing language, this is known as the buyer’s journey.
3a. Awareness – this is when a potential buyer understands that they have a problem. Promising customers in this stage may not have a name for their problem, but they are sure their problem exists.
3b. In the consideration stage, the promising customer begins to give their problem a name and find viable solutions. For example, one notices that they suffer from wrist pain, they seek a doctor for a possible solution.
3c. The last stage is the decision stage. This is where a potential customer takes a long list of viable solutions and decides on a course of action. It is wise to think about your target reader and their stage in the buyer’s journey.
4. Understand (analyze) the level of competition. Now, when doing keyword research, it’s prime that you pay attention to the competition for your target keyword phrase. The easiest way to understand the competition for a word that’s given, you put your keyword into Google or any other search engine and see what comes up. According to exposureninja.com, the first thing to look for is “ads.” These are marked with either the “ad” tag or the “sponsored” tag in google. It also states that Google will always display paid-for ads above other ad landscapes before you commit to creating a big piece of content.
5. Think about the correct content format for your keyword. With this step, you must identify the appropriate content format for your target keyword. And this goes beyond choosing either text, sound, or video. You have to think about whether your content is the best extract with graphs, lists, tables, charts, maps, infographics, a lot of pictures, or very few. A tool you can use to help you identify the last performing content format in a given industry is Buzzsumo.
6. Map each keyword to a specific page on your website. The last step is mapping each keyword to a particular page on your website is the final step in this process. The most excellent way you can keep your ideas in place is through a simple content schedule. From my reading, I came across two main reasons why a content schedule is helpful and, they will be mentioned below.
6a. The first reason is that it keeps you organized in long campaigns. It( a content schedule) can stop you from focusing on the same keyword on your website’s two different pages. Note: on point two, it’s important to remember that web page rank and website do not. I hope this helps you get the answers you need.