The Importance of Design in Branding

In the world of branding and marketing, design is king. The visual aspect of a brand can make or break it and has to be just right for it to be effective. When people think about Apple, for example, they don’t only think about its high-quality products but also about how beautiful they look. The same goes for Coca-Cola: its logo has become so iconic that people can recognize it even when they don’t see the whole brand name.

Capturing a client’s idea:

When a client comes to you with an idea for a design, you need to capture that idea and put it into a visual form. This will help both of you understand what the other is trying to accomplish.

Finding a client’s identity: Knowing and developing your brand identity is important. Without a cohesive identity, consumers are not going to remember or recall your product or company when it comes time to purchase. The biggest and best brands in the world all understand the importance of brand identity and have painstakingly crafted theirs to become some of the most recognizable names in the world.

To understand your identity, you have to understand yourself. You have to ask some very important questions to first establish what you want your identity to be.

These aren’t always the easiest questions to answer but knowing who you and your brand are will guide you in creating the right identity.

Some brands are funny, others are serious, and some are a combination of the two. The most important thing is to be genuine and stick to who you are and what you know.

The juicy details:

When you have thoroughly established who you are, then you can start working out the finer details that make up a brand. Fonts, colors, and more are all part of what makes up a brand. From voice to visuals, having a creative and well-designed brand can make all the difference.

Typography: Font choices, or typography in industry terms, can say a lot about your brand before your audience even reads the words. Choosing the right font plays a big factor in your design. As different fonts can express different sentiments, like seriousness, lightheartedness, tradition, or modernity. Choosing between serif or sans serif, modern or classic, or any other type of font is a major factor in your brand development. Our team works with you to provide options to help you choose the strongest representation for your brand.

Color: Looking for a way to express feelings and emotions without a single word? Color is what you need. There is a very unique psychology in a color that really helps establish a certain tone and voice in design for a brand. At Bevenny Creation see blue as soothing and calm. We see green as earthy and the start of life. Our designers see yellow as a warm and exciting option, and we see red as passion and power. There are so many color options to choose from, all of which elicit different feelings and purposes. Our designers know what colors make the best statements and infuse them into your brand design.

Designing the logo, etc:

Once you have the idea down, it’s time to start making some design decisions. You’ll want to begin with a logo and then move on to the website itself. You should also consider how your client will use these designs going forward. Will they be printed on merchandise or used in promotional materials?

It starts with a design:

It is important to understand this concept when choosing which firm should be hired to create your brand. The design and brand identity of your company is the first impression that you make on a potential customer. If they like what they see then they will continue to explore your website or mobile app. Or, they may leave and never come back. With over 7 billion people using the internet globally and more than half of those users shopping online, it is vital for companies to ensure that their web presence represents their brand well. A strong web presence is the first step to creating a successful brand.

We can help:

If you are looking to build your brand and create an online presence, contact us today.  Bevenny Creations offer a free consultation. Consultations are used to discuss your needs and find out if we are a good fit for each other. We provide a wide array of web design, development, and digital marketing services. Our services can help you build your brand and create an online presence. Businesses of all sizes across multiple industries have worked with us to help them achieve their goals. No matter what your needs are, we can help.