Millions of websites have been receiving face-lifts over the past few years. This is due to the recent popularity of mobile browsing. Designing options like parallax scrolling are also presently available. Such sites would stop consumers from viewing their brands of choice. We at Bevenny Creations, researched and found 5 common flaws that hold back websites.
Having high-quality content throughout the website
Domain owners are spending thousands of dollars when building sleek and beautiful sites. But they are ignoring the need for quality content. The lack of quality affects more than just search results. Quality content is considered as the best way to engage visitors and increase conversion. Understanding whether the content on the website is high in quality is not a difficult task. People need to look no further than the click-through and bounce rates of visitors. Domain owners must give adequate consideration to their content when designing a website. Their content should be as attractive as the website.
Overlooking the actual design elements needed
Many businesses are going entirely overboard and ignoring the design elements of the website which are essential. They tried to include a number of customizations, which lead to similar issues as discussed earlier. The lack of proper design elements distracts the reader from the content published on the website. Businesses must bear in mind that the website with few design features can also be a deterrent to visitors. Therefore it is essential for them to find the right balance.
It is also necessary for businesses to apply a similar concept to photographs, videos, banners and other types of graphics without ignoring them. Websites, which have a properly designed page, similar to the one used by Maid Brigade Services, will attract the customer’s eye and coerce them into making a favorable decision.
Failure to capture customer information
One can come across a number of websites with numerous ad placements. Quite a few domains spend huge sums of money and time with advertising. These advertising drive customers to their website, forgetting the need to capture leads. A customer that is not captured as a lead is unlikely to return back on his or her own. This requires the domain owner to invest additional sums of money and devise strategies to entice the customer back. Many corporations are wasting millions of dollars every year after being trapped in this vicious cycle because they never made an effort to capture the information of the consumer.
Creating an opt-in offer on the homepage, which will appeal to the visitors, can easily eliminate this problem. The opt-in offer need not be complicated and can be as simple as an instant discount or some free shipping on the retail sites. Website owners must consider having the opt-in offers on the homepage of the website.
Using a free website builder
The number of companies which are offering drag-and-drop apps for website building are increasing by the day. While the services may look attractive to many there is a serious problem with the design facet. This design facet adds a number of lines of the back end code slowing down the loading time of the website. Over a period of time, it leads to performance issues apart from countless errors.
People who have budget restrictions but nevertheless want to launch a website should consider the purchase of a premium theme which will have the looks and style of a website that will be ideal. People should also consider hiring a talented developer who can complete the task for them cost-effectively.
Using an unresponsive design
Presently nearly 40% of modern searches are conducted on mobile devices. So it is extremely important to have a website which can display properly on mobile devices. However, estimates are available that fewer than 17% of the 876 million websites, which have been created, have a responsive web design. This is a major problem for businesses generating leads online. Especially, after Google introduced a search update that penalizes unresponsive websites during mobile searches.